ATT: All Facebook Business Pages (Video)

Howdy guys,

If you administer a Facebook page, then today’s DIY Monday is for you. Facebook is making major changes to its newsfeed algorithm come January 2015 and ALL pages will be effected so best prepare for it now.

From January 2015, Facebook will reduce the organic reach of all business pages substantially, essentially ‘forcing’ them to pay for advertising. As a principle, I’m against paid advertising on social media as I believe it should be free. If you rely largely on Facebook to communicate with your target audience and you do not have a marketing budget, I’d suggest you either immediately start planning for additional expenses or find other avenues to reach your target audience. You can read more about Facebook’s craziness here.

In today’s DIY Monday, I’ll show you a small little trick you can do to ensure that your subscribers/followers still receive updates from your page (even if Facebook will try to hide it). So go ahead and watch the video…

Thanks for stopping by guys. Have a good one.

Hugs and high5’s!

xoxo

screencast (5) from Meriza on Vimeo.

DIY: Why your business needs content marketing (video)

Howdy guys,

So as many of you may (or may not) know, I’ve been advocating for content marketing since forever. Although content marketing has pretty much been established in overseas markets (mostly developed countries), it’s still a relatively new concept here in South Africa. And even though I hate following western trends, I’m sorry to tell you that content marketing is here and it’s not going anywhere. So best prepare for it now. This entire blog is my business’ content marketing. When potential customers come to my blog, I’d like them to know these four things;

  • I am creative in writing and content formation and presentation.
  • I am innovative.
  • I am helpful; and
  • My pictures don’t look too shabby.

These are also the services my business offers. This blog tells potential customers a lot about who I am and what my capabilities are. And hopefully that translates into the fact that I have an immense passion for what I do, and who doesn’t wanna work with someone who loves what they do? But, while some people might not like it, many may like it a lot. And those are the people I’d love to help and work with.

For today’s DIY Monday, I’d like to share a very entertaining (even if I have to say so myself!) slideshow with you. It encapsulates the essentials on why your business needs content marketing to build and maintain a trustworthy relationship with your customers and potential customers. Please see the video below;

Why your business needs Content Marketing from Meriza on Vimeo.

 

I’ve also created a great diagram for you to download and keep close-by should you need it; Content Marketing

Ps. I’d like to apologise for posting video links (as oppose to posting the actual video). Unfortunately WordPress only really allows for youtube clips to be viewed as videos on the blog and since I don’t have a youtube channel (yet!), it prevents me from showing my videos straight from my blog. But I’m working on that youtube channel, promise. Please bare with me.

P. P. S. I know you’ll fall hopelessly in love with the background music in the slideshow and before you ask, I’ll tell you; it’s Beethoven’s Silencio.  Wowie! Isn’t it just the most beautiful thing you’ve ever heard?

Till next time, hugs and high5’s!

xoxo

DIY: Create your own personalised pictures

Howdy guys,

So I’ve had a lot of requests about my pictures. People are always asking where I find them; if they’re my own or whether I source them from a third-party website. The bad news is that they are my own pictures, taken with my very expensive camera. But the good news is that you don’t need a R20,000 camera to get equally (if not better) quality images. So I thought I’d share my favourite online picture sharing site in this week’s Online DIY post.

Besides for being extremely time-consuming, doing your own pics also takes a lot of effort. Firstly you have to actually ‘go out’ to take the pics, and then you have to download and edit them in Photoshop to get it exactly how you want it. So not only do you need a good-ish camera, but you also need software, like Photoshop or Gimp or something.

Studies have proven that posts that contain a picture are much more likely to be ‘liked’ or ‘shared’ or ‘commented on’ or ‘retweeted’, etc. So weather you’re a small business who like to increase your social media following using images or an individual who just love pretty pictures (like me!), this post will certainly get you to your goal in no time.

**Hello, and welcome to the world of Canva.com**

For those of us who are not graphically inclined, creating anything that looks slightly presentable poses a colossal obstacle, especially if we are trying to come across as professional as possible. The great news is that with Canva, you don’t have to design anything. Yes, you heard me. They have a database of over a million designs and pictures and backgrounds to choose from so you’re bound to find whatever you’re looking for. You can create anything from posters to invitations to cards to web graphics to just a beautiful picture, and its easy as pie.

Step by step tutorial:

Log into www.canva.com and subscribe to the website. You will receive an email confirmation, confirm and you’re good to go.

Canva1

Firstly, pick your template. They have 20 options ranging from social media, poster and blog graphic. I selected the ‘social media’ template. It will open the board below;

Canva2

*Take note: if you hate spending additional money on designs, like me, then be careful not to select one of the pics that have the ‘Canva’ sign on the background. These are not free and you will be prompted for payment details once you’re ready to download the picture. So look out for that.

Right, so you have your blank canvas and you are ready to create an awesome personalised picture. You will see an options board on your left. Here you are able to pick your layout, your text, your background and in case you’d like to upload your own picture, you can choose the ‘uploads’ button. You can also search for a theme-related picture at the top (like Christmas or swim or summer… you get the point). So first you select the layout of your picture.

Next you can choose which text you’d like to add or change. You can choose the text font, the size, the colour, etc. You are also offered a selection of text banners should you wanna use them. Again, just look out of the ones that says ‘free’ when you hover your mouse over it.

Canva3

You can delete the text on the background picture and select a text banner, under the “Text” tab, if you’d like.

Canva4

Okay, so we’re just about done. Once you are happy with your picture and you’d like to download it, select the ‘Download or link’ tap at the top. It will take you to the screen below.

Canva5

Under “Publish” select; “Image”. Another pop-up will inform you that they are “preparing your image”. Usually the image will save to you ‘downloaded items’, depending on how your PC was set up. Once your picture has been downloaded, you can post it onto your social media sites or your website or save it as your PC background or whatever you choose.

*Tip: Another tip I always do is to personalise my pictures. I like to add my website’s address at the bottom of my pictures, as you can see in my example below. Branding should always be a priority for you and your business so I’d highly recommend this.

And voila! Your very own, highly professional-looking picture created all by yourself and without some fancy camera! Doesn’t it just look gorgeous?!

Honeycomb_Aim

Canva is an amazing tool for the clueless, and can come in handy for professionals too. It makes designing easy for everyone, but it’s not aimed only at amateurs. The simplicity and richness of the tools will get you coming back for more, and according to Canva’s developers, the current features are only 1% of what they have in store for us.

If you liked this little tutorial, please let me know so I can share more of these kind of tips with y’all. Please also share it if you think it could benefit some of your friends. As always, please subscribe to my blog (see top right hand side →). Please also follow me on twitter and follow my blog on facebook. I’ll be posting a lot more tutorials like this over the coming months.

Peace and love… xoxo