So as many of you may (or may not) know, I’ve been advocating for content marketing since forever. Although content marketing has pretty much been established in overseas markets (mostly developed countries), it’s still a relatively new concept here in South Africa. And even though I hate following western trends, I’m sorry to tell you that content marketing is here and it’s not going anywhere. So best prepare for it now. This entire blog is my business’ content marketing. When potential customers come to my blog, I’d like them to know these four things;
- I am creative in writing and content formation and presentation.
- I am innovative.
- I am helpful; and
- My pictures don’t look too shabby.
These are also the services my business offers. This blog tells potential customers a lot about who I am and what my capabilities are. And hopefully that translates into the fact that I have an immense passion for what I do, and who doesn’t wanna work with someone who loves what they do? But, while some people might not like it, many may like it a lot. And those are the people I’d love to help and work with.
For today’s DIY Monday, I’d like to share a very entertaining (even if I have to say so myself!) slideshow with you. It encapsulates the essentials on why your business needs content marketing to build and maintain a trustworthy relationship with your customers and potential customers. Please see the video below;
Ps. I’d like to apologise for posting video links (as oppose to posting the actual video). Unfortunately WordPress only really allows for youtube clips to be viewed as videos on the blog and since I don’t have a youtube channel (yet!), it prevents me from showing my videos straight from my blog. But I’m working on that youtube channel, promise. Please bare with me.
P. P. S. I know you’ll fall hopelessly in love with the background music in the slideshow and before you ask, I’ll tell you; it’s Beethoven’s Silencio. Wowie! Isn’t it just the most beautiful thing you’ve ever heard?
Till next time, hugs and high5’s!